![]() Given the complexity of these questions, specialties have developed. Its roots in Psychology, Sociology, and Ethnography led the field to adopt qualitative and quantitative methods to understand human experiences to answer business questions from product idea generation to ways to reach intended audiences. Market Research has always been interested in understanding needs (Jobs-to-be-Done in UX parlance), emotional states, perceptions, motivations, attitudes, behaviors, and the context in which they occur. However, without anything new to add, you may end up with metaphors signaling ignorance or bad intentions.Ī common approach is a put-down strategy based on belittling Market Research, a much larger and multidisciplinary field with a 100-year-old history while stealing its techniques and dressing them with novel-sounding names.Ī common sign of arrogance is the attempt to define Market Research with simplistic graphics and absolutisms that “make sense” to the untrained designer with no background in research methodologies or working experience in using research to solve business problems.įor many UXers, the term “market” is associated with “quantitative,” “surveys,” “general,” “not close to the human experience,” “sales,” and “marketing” missing the point that the “market” is formed by people. New labels are opportunities for new definitions. In 2023, UX research is going through another repositioning wave being relabeled as “Design Research,” in an attempt by designers to become owners of that specialty. I still find known UX voices who keep insisting on artificial divisions driven by self-interest (selling books and boot camps) or ignorance, or both. It seems I need to keep beating the drum. Based on many years working at the intersection of market research and UX research, I had tried to warn the UX community about the risk of value erosion of the research function if silo thinking and lack of collaboration persists. I was worried about tiring my audience with explanations about the connection, similarities, and differences between market research and UX research and the need for integration. Any feedback and comment would be greatly appreciated □ I'm not pointing this at any org or individual in particular so please don't run for the hills! lol it is something that concerns me in general though. Pehea ou whakaaro? What are your thoughts? I feel like my tupuna (ancestors) wouldn't have expected that I'd be accepting koha as payment for my lived experience and mātauranga in 2023. On the flip side of that, we need to stop accepting koha as a form of payment for our services. I think we need to stop using the concept of koha to pay for someone's specialist expertise. I think it's an easy way for some to pay peanuts for my time, which to be fair is just as valuable as what you might receive in so far as "expert" advice from your typical consultant e.g. I think it's a convenient and widely accepted mechanism that allows non-Māori orgs to side step paying consultancy fees. I think the concept, koha, is abused and overused. Any feedback and comment would be greatly appreciated. For further details see the Hughes Mountain Ranch Brochure and the ranch website.Seeking help from you smart people out there. Ranch is truly a safe, private, and peaceful part of Montana. There is a 5 bedroom, 4.5 bath Hunting Lodge located in a spectacular setting against the timber where repeat customers visit year after year for all forms of recreation. Besides hunting the ranch is used for biking, trail running, hiking, fishing, horn hunting, and ranching. The ranch supports a resident herd of about 75-100 head. The ranch resides the 448 Hunting District which is a general tag for elk. The Running Wolf Ranch is a first time offering by the Hughes Family since the late 1800s. Two sets of well cared for Improvements with fiber optic cable, high speed internet, and buried power lines. Resident Elk Herd with around 75-100 head Located 75 miles Southeast of Great Fallsīrook and Cutthroat Fishing on Running Wolf Creek Borders 4 miles of Lewis & Clark National Forest
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